Sarah Potter is a Senior Art Director and Designer living in Atlanta, Georgia. She’s got an eye for elegantly formatted typography, a brain for user experience thinking, and a heart for puns, line art, raising other designers to be the best they can be, and big coffee table design compendiums.

Some of Sarah’s hobbies include hanging out with her cats, eating tacos, singing karaoke, working out, hand lettering, axe throwing, borderline obsessive organizing, and DIY home renovating.

Some of Sarah’s favorite design things include Adobe Creative Suite, Sketch and Figma, the invention of Google Fonts, paragraph styles, user-centered design, Stefan Sagmeister, Milton Glaser, beautifully designed brand guides, hand lettering, microanimations, information hierarchy, discovery phases, asking what, asking why, and being an asset to a team full of thinkers and dreamers.

Here’s to making the world a little more thoughtfully designed together—one project at a time.