Mercedes-Benz Print Campaign
Creating a luxury print experience for the Mercedes-Benz European Delivery Program.
CATEGORY
Print Design
Digital Illustration
OPPORTUNITY
The Mercedes-Benz European Delivery Program is a luxury-driven experience that allows customers the chance to pick up their new Benz where it all began over a century ago—Stuttgart, Germany. With a trip that includes tours of the Mercedes-Benz museum, solo driving across Germany and all of Europe, and other high-end touches, the program’s current materials and selling points needed a major visual and content overhaul to match the luxury experience and attention to handcrafted detail that the Mercedes-Benz vehicles are known for.
PROCESS
Mercedes-Benz is known for its high-class and sleek design features and functionality within the larger brand, so these print materials just needed a major face-lift to ensure they could stand with the brand. My goal was to create an elegant system of photography, typography and grid systems that would immediately be recognizable as a part of the Mercedes-Benz brand, while also providing the educational resources a prospective user of the EDP would need to know most.
To add a handcrafted touch to the campaign, I also created an overview map highlighting all of the popular visitation spots an EDP member might travel in their new Benz, utilizing texture, pattern and color to contrast from the overall sleek system and add a touch of craftsmanship to the campaign.
Brochure
The EDP brochure booklet highlighted the history of the program, past testimonials, and an overview of the trip inclusions (highlighting all the recommended stops along the way).
Postcard
Secondary print materials were given to dealerships and partners to help promote the EDP to prospective buyers.
Tour Poster
Digitally illustrated poster highlighting all of the featured stops along the EDP program tour, with a hand-rendered element to highlight the craftsmanship of each new Mercedes-Benz.
