OPPORTUNITY
Blockchain Foundry was a startup company aiming to align and promote blockchain technology into the business models of various industries, but its web presence needed a facelift in order to appeal to its prospective audiences. Though their strategy and copywriting was a separate exercise, giving them a website template and interchangeable widgets to best tell their brand story was first in line to help elevate the brand.

PROCESS
I began by establishing a pattern library to align with the brand’s existing typography and color palette guidelines, and I started to establish a grid system to implement sitewide regardless of content. Working alongside the project developer, we created an agile system to build out multiple pages for the website as a CMS platform was set up in tandem.