OPPORTUNITY
The NBCUniversal Partner Lab has been packing a punch since 2012 as a one-stop shop for all affiliate partners to find marketing and media resources for upcoming priorities, earn points for participation, and redeem their points for high-end prizes and concierge experiences. But they were ready for a facelift after lagging participation and a clunky user experience.

PROCESS
In thinking through the wireframing, user flow and overall visuals for the new Partner Lab site, it was of clear importance that whatever affiliates were looking for should be just a click away. I created an all-new Dashboard page showcasing affiliate information and key links for an at-a-glance experience upon initial login, with detailed pages holding more downloads and TV Show data for quick access in a left-hand navigation bar. Finally, a streamlined visual look and feel with bolder typography and color palette helped the experience be more aesthetically pleasing for the affiliates.