Interface Sales Kit
Telling a more tactile sales story for luxury flooring.
CATEGORY
Print Design
Package Design
OPPORTUNITY
Interface is a leading brand in the luxury flooring space for a multitude of industries, but with a market that was quickly becoming crowded with competitors, the company was looking to equip their sales team with a better brand story—complete with samples, product differentiators and tactile tools.
PROCESS
Defining and culling down the brand story into a series of equally sized folders allowed the sales team to tailor their sales meeting to the needs of their audience. Each brand differentiator had its own dedicated message, and bold, bright visuals helped thread a consistent, elevated feel to the sales kit as a whole.
The sales kit was so successful that we also created 3 new versions for their Global team, translated into Spanish, French and Portuguese.
Digital Prototype
Sales Kit Inserts
With 8 total bifold (and some trifold) inserts that make up the majority of the sales kit, each focus area utilized a featured brand color for easy access and recollection by the sales team.
Multiple areas throughout the inserts feature blank areas for products and samples to be affixed to the final print.
