PrimeRevenue Web Design
Streamlining supply chain finance for all audiences.
CATEGORY
Web Design
Video Storyboarding
OPPORTUNITY
PrimeRevenue was in the process of a large rebrand, with a site design that did not live up to the forward-focused world of its competitors. And with an even more complicated story unique to its Buyers, Suppliers and Funders, the site continued to grow legs.
PROCESS
In order to streamline the site content, we began with a series of discovery sessions to determine the best flow and hierarchy of the new brand story. Then we began wireframing the story from the Home Page all the way down to the contact forms and login pages. Creating unique paths for each audience helped further improve the experience for prospective customers and ensure the user was seeing the content most relevant to them. Lastly, we were able to create a short-form explainer video that lived on their home page to condense the complex world of supply chain finance into digestible content.
Home Page
Advantage Page
Brief introduction to the advantage PrimeRevenue brings to each of the three target audiences.
Advantage Deep Dive Pages
Giving each of the three audiences their own pages to dive into deeper benefits and differentiators.
Products Page
Giving each of the four products a place to shine.
About Page
Featuring the leadership team, testimonials, company history, awards and more.
Resources Page
A compendium of white papers, case studies and videos with a tabular filter.
BONUS!
Video Storyboard
This video was featured on the Prime Revenue home page as an easy-to-digest explainer video for all things supply chain finance.